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About Email Marketing

  1. About Canada's Anti-Spam Legislation (CASL)
  2. Adding a subscribe form to your website
  3. Adding an unsubscribe link
  4. Can I use my email list with Direct Mail?
  5. Finding your most engaged subscribers
  6. Great ways to grow your mailing list
  7. If your email ends up in the Spam folder
  8. Optimal frequency for sending email campaigns
  9. Protecting your email reputation
  10. Retiring inactive or unengaged subscribers
  11. Understanding and improving email open and click-through rates
  12. Why purchased lists are a bad idea
  13. Writing effective calls to action