Privacy Policy

We take the privacy and security of your personal information very seriously. Personal information includes billing information, email campaign content, mailing lists, campaign report data, and application usage data. We do not (and will never) harvest, sell, rent, or lease customer lists or personal information with any third party. Earning and keeping your trust is priority number one.

The following policy outlines what specific information is gathered by e3 Software and how that information is used. If you have any questions about our privacy policy, please contact us.

Billing Information

If you purchase services from e3 Software, we require that you provide us with certain billing information that is personal to you ("Billing Information"). That Billing Information includes your name, credit card number, and may also include other information such as your email address. At time of purchase, that information is securely transmitted to e3 Software's payment processor, Braintree, Inc.. Braintree is a validated Level 1 PCI DSS compliant service provider with strict privacy and security controls. The monthly billing and the "Remember my card for next time" features in Direct Mail use credit card tokens which reveal no information about the cardholder or card itself.

Email Tracking Information

When you send a message with the email tracking feature enabled, the following data is recorded to our tracking servers each time a recipient views your email or clicks a link in the email:

  • The campaign's unique identifier.
  • The recipient's email address.
  • The recipient's unique identifier.
  • The URL that the recipient clicked on.
  • The date and time of the interaction.
  • The geographic location of the interaction.
  • The recipient's user agent.
  • The recipient's IP address.

This data is kept secure and is used only for reporting delivery statistics in the “Reports” tab of Direct Mail. If you do not use the “Track email opens and clicks” feature, no data is sent to our tracking servers when a recipient views your emails or clicks a link.

Project Data

If you use the Direct Mail application, a Direct Mail Project file is created to save your data ("Project Data"). Project Data includes message content, mailing lists, design test, campaign reports, autoresponder settings, and related settings.

If you move your Direct Mail project to the cloud, then all Project Data will be stored securely on our servers. Please see our security page for more information about how that data is protected. Project Data is not accessed by e3 Software except by a limited number of authorized individuals when assisting customers resolve support issues. Project Data is never shared with any third party.

If you do not move your Direct Mail project to the cloud, then all Project Data contained therein remains on your own Mac and is thus not accessible to e3 Software at all.

If you use the subscribe form feature, Direct Mail automatically creates a web page to allow people to add or remove themselves from your mailing list. When someone subscribes to or unsubscribes from your mailing list using the subscribe form, that data is securely recorded on our servers and then transmitted to Direct Mail running on your Mac.

If you use the image hosting, message hosting, or design test features of Direct Mail, a copy of your email campaign content is stored securely online so that your recipients may view it in their web browsers.

e3 Delivery Service

If you use e3 Delivery Service to deliver your messages, then a copy of your email campaign and mailing list(s) are transmitted to e3 Delivery Service servers. e3 Delivery Service uses this data to send your email campaign. Once the campaign has been sent, this data is permanently deleted from our servers.

Email Campaign Reports

When you send an email campaign, Direct Mail will transmit certain performance statistics to our servers to help us improve future versions of the software. These statistics do not include any content from the message itself (e.g. from address, subject. body, attachments, etc.) or the contents of your mailing lists. Statistics do include such parameters such as delivery method, elapsed delivery time, message type, message size, etc.

Application Usage Data

We may collect anonymous data about how you use Direct Mail in order to improve the application and our online services. No personally identifiable information is ever gathered or transmitted from your device. Usage data is not associated with your Direct Mail account or IP address. You may disable the collection of usage data in Direct Mail's Preferences window.


The website uses Google AdWords remarketing, demographics, and interest reporting features to advertise Direct Mail across the Internet. After visiting our site, Google may choose to show you advertisements related to Direct Mail as you browse other websites in Google's ad network. Google may store cookies on your computer in order facilitate this feature. You may opt out of this advertising by visiting Google's Ads Settings.

The website uses third parties cookies, web beacons, and similar technologies to collect or receive information in order to provide measurement services and target ads. You may opt-out of the collection and use of this information.

Google Sheets

If you use the "Import from Google Sheets" feature, you will be prompted to authenticate with a Google account. This is required in order to (1) display a list of spreadsheets from your Google account that can be imported and (2) download the contents of the spreadsheet that you choose to import. Direct Mail accesses spreadsheet data from your Google account only during the import process. Your Google account data is not stored on your Mac or in the cloud, it is not sent to any servers, and it is not shared with anyone. Direct Mail does not access, record, or store your Google account password.

Contact Us

If you have any questions or concerns about this privacy policy, please contact us:

e3 Software, LLC
465 Fairchild Drive, #229
Mountain View, CA 94043

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